jeremy-zero-WGGwyslS0Sw-unsplash.jpg

What makes the world go around?

If you said ideas, you’d be wrong. If you said money, you’d also be wrong. Here are the guiding business principles we live by.

  • Set big hairy audacious goals

  • Develop an incredible culture

  • Have a suitable appetite for risk

  • Get the right people on the bus

  • Preserve the core; stimulate progress

  • Create enduring and loyal employees

  • Determine brand values; challenge them relentlessly

  • Trust the data; use intuition to question the data

  • Launch the minimum viable product; iterate, iterate, iterate.

Where were these disciplines informed? Suggested reading.

  • Good to Great, by Jim Collins

  • Built to Last, by Jim Collins

  • Delivering Happiness, by Tony Hseih

  • Fooled by Randomness, by Nassim Taleb

  • 22 Immutable Laws of Marketing, by Al Ries and Jack Trout

  • The Lean Startup, by Eric Ries

Still here? Schedule an initial call using the contact form.