What makes the world go around?
If you said ideas, you’d be wrong. If you said money, you’d also be wrong. Here are the guiding business principles we live by.
Set big hairy audacious goals
Develop an incredible culture
Have a suitable appetite for risk
Get the right people on the bus
Preserve the core; stimulate progress
Create enduring and loyal employees
Determine brand values; challenge them relentlessly
Trust the data; use intuition to question the data
Launch the minimum viable product; iterate, iterate, iterate.
Where were these disciplines informed? Suggested reading.
Good to Great, by Jim Collins
Built to Last, by Jim Collins
Delivering Happiness, by Tony Hseih
Fooled by Randomness, by Nassim Taleb
22 Immutable Laws of Marketing, by Al Ries and Jack Trout
The Lean Startup, by Eric Ries
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